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    We run about 300 different adverts a year for Freeview.

    We created a load of simple visuals that we can put our voice over.

    That voice allows us to talk about the storylines of the shows you're watching and we can even put live adverts out. We can react to daily news as it happens and we can sometimes just talk about whatever's on our mind.

    It's a new way of doing TV adverts. It requires a lot of telly-watching, reading-of-scripts and writing. Most of all it requires a confident client who is happy to let a lot of work go out without over-analysing it. Some of it will work incredibly well. Some of it will miss the mark. But the collective result of all of it is a modern way of talking to people on TV.

    We wish you all a warm and pleasant evening.