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    HTC needed a new global campaign. We decided that from now on they should prove to the world how good their phones are by testing them using real people. This is our first experiment. It took place in fornt of bloggers and journalists in the Arizona desert using a real photogrophy student called Nick. The ad ran in over 40 countries.

    Here's the full TV ad

    Here's the whole story.

    Here's how hard it was to choreograph

    And here's the photo he actually took:

    We used that photo and photos of the shoot for the billboards and press:


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