OLI'S TWEETS
ALEX'S TWEETS
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    Tuesday
    Oct082013

    MAKE THEM PAY

    ELLE MAGAZINE CAME TO MOTHER LOOKING TO REBRAND FEMINISM.

    WE LAUNCHED A CAMPAIGN THAT HIGHLIGHTED THE PAYGAP BETWEEN MEN AND WOMEN. IT WAS SO SUCCESSFUL THAT IT ENDED UP GETTING BACKED BY THE PRIME MINISTER DAVID CAMERON.

    IT GOT 83 MILLION IMPRESSIONS IN THE FIRST TWO WEEKS AND MIGHT END UP ACTUALLY CHANGING THE LAW.

     

     

    IT MADE EVERY BROADSHEET PAPER AND THE ITV NEWS.

    WE HOPE ITS EMPOWERED SOME WOMEN.

     

    MAKE THEM PAY ITV NEWS from oli beale on Vimeo.