THE KAISER CHIEFS CAME TO US WANTING A DIFFERENT KIND OF ALBUM LAUNCH, TOGETHER WE ENDED UP PLAYING AROUND WITH WHAT AN ALBUM IS. IT'S QUITE HARD TO EXPRESS HOW MUCH FUN IT WAS. IN 2012 THE PROJECT WON TWO YELLOW PENCILS, TWO CANNES LIONS, GOLD AT CREATIVE CIRCLE, THE IAB GRAND PRIX, GOLD AT CAMPAIGN BIG, ADOBE MAX AWARD AND PICKED UP MUSIC INDUSTRY AWARDS AT THE Q MUSIC AND BT DIGITAL MUSIC AWARDS.
Click the image below to visit the site and make your own album.
winner at digital music awards. Look Oli's on telly:
WINNER OF Q MAGAZINE AWARD:
ELLE MAGAZINE CAME TO MOTHER LOOKING TO REBRAND FEMINISM.
WE LAUNCHED A CAMPAIGN THAT HIGHLIGHTED THE PAYGAP BETWEEN MEN AND WOMEN. IT WAS SO SUCCESSFUL THAT IT ENDED UP GETTING BACKED BY THE PRIME MINISTER DAVID CAMERON.
IT WAS SHORTLISED FOR THE D&AD WHITE PENCIL. IT GOT 83 MILLION IMPRESSIONS IN THE FIRST TWO WEEKS AND MIGHT END UP ACTUALLY CHANGING THE LAW.
IT MADE EVERY BROADSHEET PAPER AND THE ITV NEWS.
WE HOPE ITS EMPOWERED SOME WOMEN.
Self portraits of me (Alex) and my boyfriend Ross.
Sometimes we sit for hours staring at a sea shell. Other times he'll hold me by the neck in front of the Pyramids. But there's nothing we like more than NEARLY kissing each other near some horses. I always try to look hot in front of him so he doesn't leave me.
PHOTOGRAPHED WITH THE HELP OF THE AMAZING OLI KELLETT
THEY GOT A LOT OF PRESS. WHEN ROSS AGREED TO POSE FOR ME, I DON'T THINK HE EXPECTED SO MANY PEOPLE TO SEE THE RESULT...
TV COVERAGE ON NBC AMERICA AND ITV
original 'Dark Obsession' book illustration by Len Goldberg.
IN JANUARY 2009 I (OLI) WROTE A LETTER TO RICHARD BRANSON AFTER A SERIOUSLY DISGUSTING MEAL ON A FLIGHT. WITH HELP FROM TWITTER, FACEBOOK AND BLOGS IT ALL GOT A BIT OUT OF HAND. HERE'S A FEATURE FROM THE BBC 9 O CLOCK NEWS:
THE MOST SURREAL MOMENT WAS WATCHING A FEATURE ON THE BBC NEWS, WITH AN ACTOR READING OUT PARTS OF THE LETTER. BECAUSE MY MOBILE NUMBER WAS ON THE LETTER, I BECAME A TARGET FOR EVERY MORON WITH MOBILE PHONE. AT ONE POINT I ANGRILY ANSWERED THE PHONE AT 3 IN THE MORNING ONLY TO FIND MYSELF LIVE ON AUSTRALIAN RADIO. A STAGE PLAY ABOUT THE LETTER IS CURRENTLY RUNNING IN MUMBAI. BY THE END OF THE YEAR IT WAS THE TELEGRAPH'S MOST READ NEWS STORY OF 2009.
I (OLI) LIKE GOING ONTO MY FRIENDS FACEBOOK PAGE, TAKING PHOTOS OF HIM, CHANGING HIS FACE SLIGHTLY THEN PUTTING THEM BACK UP ON FACEBOOK. HE DOESN'T LIKE ME DOING THIS.
MUCH TO HIS HORROR, THIS WENT VIRAL. IT BECAME THE NUMBER 1 STORY ON REDDIT AND HAD OVER 100,000 VIEWS IN ONE NIGHT ALONE. IT'S NOW HAD OVER 6 MILLION UNIQUE HITS ON THIS SITE AND IS FEATURED ALL OVER THE INTERNET. WE DECLINED TO APPEAR ON THE FRANK SKINNER SHOW. THE PHRASE "THOSE ARE NOT MY TEETH AND THAT IS NOT MY BUSHBABY" HAS BEEN PRINTED ON T-SHIRTS AND HE'S KNOWN ON CERTAIN FORUMS AS "BUSHBABY GUY". BRILLIANT.
I was kept awake one night by noisy neighbours. I wrote a note to them and put it on the notice board in our block of flats. I tweeted a photo of the notice and it got sent all over the place. Ridiculously, the next morning it was in the Telegraph and over the course of the week made the news all over the world.
WE WANTED TO START A DEBATE ABOUT PUBIC HAIR:
A FRIEND SENT ME THIS FACEBOOK POST BY AN ARTICULATE STRANGER. I'VE PUT IT HERE AS SHE SUMMARISED EXACTLY WHY WE STARTED THIS PROJECT.
BRILLIANTLY IT STARTED A CONVERSATION IN THE MAINSTREAM PRESS TOO.
A viral Oli made with Billy Faithful
Over 5 million views so far on Youtube.
Top 20 highest rated UK comedy clip of all time.
Featured on Channel 4 as the 4th best mash-up on You Tube.
It's now featured on the actual Star Wars Blu-Ray as an extra.
*** UPDATE: FOX HAVE REMOVED IT FROM YOUTUBE FOR COPYWIGHT REASONS. YOU CAN WATCH IT HERE THOUGH, SOME RANDOM BLOKE HAS PUT IT ON VIMEO ***
WHEN IS RAPE A RAPE? WHERE'S THE LINE? WE CAME UP WITH AN IDEA FOR AN INTERACTIVE YOUTUBE VIDEO WHERE THE VIEWER GETS TO DECIDE WHEN THEY THINK THE LINE HAS BEEN CROSSED BETWEEN A GIRL AND A GUY AT A PARTY. THE TRUTH IS, WHEREVER YOUR LINE IS, IF YOU FEEL IT'S BEEN CROSSED, YOU SHOULD GET IN TOUCH WITH THE HAVENS. THE FILM WAS SHOT BY THE INCREDIBLE SARA DUNLOP AND WON A CANNES LION AND IS D&AD IN BOOK.
The first advert ever cast on Myspace. Hundreds of people uploaded clips of themselves performing tricks, driven by press and online ads. Thousands of bands uploaded music for the ad.
Once we had a star, he was trained then the advert was shot in one take after over 100 attempts. A documentary was made about the training and shown on Interactive TV. A free album of the top 10 tracks Was released on iTunes. All content was also available on a Brylcreem microsite.
An active community of followers was born on Myspace. Half a million people watched the advert and making of on Youtube.
A MUSIC VIDEO SHOT BY LEGENDARY DIRECTOR DAVID WILSON TO SHOWCASE THE NEW PINK NOKIA N8. IT GOT OVER A MILLION VIEWS ON YOUTUBE IN ITS FIRST WEEK. IT WAS ALSO THE WORLD PREMIER OF THE SUGABABES NEW SINGLE 'FREEDOM'. A COUPLE OF MONTHS AFTER OUR VIDEO, BARBIE (WHO WERE IN NO WAY AFFILIATED WITH US) RELEASED THEIR FIRST EVER DOLL WITH TATTOOS. THEY ARE STRIKINGLY SIMILAR TO OUR ONES HOWEVER WE'RE SURE THAT'S JUST A COINCIDENCE.
BRAND REPUBLICS TOP 10 MOST WATCHED ADS ON YOUTUBE IN 2011 (1.8 million views)
This website currently gets over 700,000 unique visitors a month. It was featured in News Of The World as their website of the week. There was a brilliant article about it but the link no longer works since they got busted spying on the grieving parents of murdered kids. Shame.