The first advert ever cast on Myspace. Hundreds of people uploaded clips of themselves performing tricks, driven by press and online ads. Thousands of bands uploaded music for the ad.
Once we had a star, he was trained then the advert was shot in one take after over 100 attempts. A documentary was made about the training and shown on Interactive TV. A free album of the top 10 tracks Was released on iTunes. All content was also available on a Brylcreem microsite.
An active community of followers was born on Myspace. Half a million people watched the advert and making of on Youtube.