OLI'S TWEETS
ALEX'S TWEETS
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    Wednesday
    Oct092013

    2 - MAKE THEM PAY

    ELLE MAGAZINE CAME TO MOTHER LOOKING TO REBRAND FEMINISM.

    WE LAUNCHED A CAMPAIGN THAT HIGHLIGHTED THE PAYGAP BETWEEN MEN AND WOMEN. IT WAS SO SUCCESSFUL THAT IT ENDED UP GETTING BACKED BY THE PRIME MINISTER DAVID CAMERON.

    IT WAS SHORTLISED FOR THE D&AD WHITE PENCIL. IT GOT 83 MILLION IMPRESSIONS IN THE FIRST TWO WEEKS AND MIGHT END UP ACTUALLY CHANGING THE LAW.

     

    IT MADE EVERY BROADSHEET PAPER AND THE ITV NEWS.

    WE HOPE ITS EMPOWERED SOME WOMEN.

     

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    June 4, 2016 | Unregistered Commenteranonymous

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